Given that there are more than 1.7 billion websites active on the internet, using every tool at your disposal is crucial if you want to get your business out there. Here, we look at social bookmarking and how it can help drive traffic to your site.

What is social bookmarking? 

Social bookmarking is the act of saving a web page to visit at a later time. Using a browser-based tool, you can tag a website and visit it again later if you wish. This is a viable alternative to saving social media posts directly to your browser bookmarks. 

Provided you have an internet connection; you can access a site that you have saved via a social bookmark at any time, from anywhere. Lots of people use social bookmarks as a way of gathering and accessing content that inspires and interests them. But how can this help your SEO?

The SEO benefits of social bookmarking 

When used correctly, social bookmarking tools can be an effective way of building your presence online, as bookmarks help Google and other search engines to understand the content on your site. The benefits of social bookmarking include: 

Backlink building 

If content from your site appears on a bookmarking site, it creates a backlink to your website. Social bookmarking backlinks are considered high quality by Google and will help your SEO. 

One of the best ways to drive traffic to your website is to build legitimate, trusted backlinks, and it will help you rank higher on search engines. The fact that social bookmarking boosts your domain authority means that you can rank for relevant keywords more easily. 

Speed of indexing 

New sites often experience difficulties when it comes to indexing. Search engines crawl the web looking for new data and updates, and when Google stores the data, it is referred to as indexing. 

It can take a while for Google to find fresh content on a new website, but social bookmarks help Google’s bots identify your content more quickly. Therefore, it speeds up the indexing process and helps your content rank more quickly.

Increased traffic 

Social bookmarks can also increase traffic to your website. When your content is stored on a social bookmarking site, people typically click the link and access your content. 

If they discover content that is engaging and informative, it will likely result in many more website views a month, which will help your numbers significantly. 

Social bookmarking best practice 

As is the case with all of your SEO tactics, there are a number of things you need to think about before attempting social bookmarking, as we explore below.

Site authority 

There are lots of social bookmarking sites out there, but there’s little point in wasting your time with low authority sites. Posting your content on spammy sites will actually harm your site’s rankings and hinder your SEO. 

The likes of Twitter, Reddit, and Pinterest are great places to get started with social bookmarking and come with the relevant authority to ensure your content isn’t at risk of being marked as spam.

Complete your profile 

When you create a profile on a social bookmarking site, make sure you complete your profile. The information you include should be consistent with other content you have shared online. 

This will help search engines index your site and ensures consistency of brand, no matter where you share information about your business. 

Engage 

Once you’ve created a profile on a social bookmarking site, be sure to engage with your audience and followers. Share your content regularly and take part in discussions. 

Social bookmarking is most effective when you’re active and engaged, so it’s best to choose one or two platforms that you can regularly maintain instead of spreading yourself too thinly across multiple sites.

The bottom line is that social bookmarking can be an effective component of any backlink-building strategy. Discover how Footprint can help you build a legitimate, high-quality backlink profile for your business today. 

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