Many SEO technicians focus their energy on building backlink profiles without realising the importance and value of linking internally. Below, we explain what internal linking is, why it’s so important, and how you can begin building links within your site today.

What is internal linking?

Internal linking is the practice of using hyperlinks to connect the different pages of your website. It’s a helpful SEO tool, as it can: 

  • Encourage people to stay on your site by visiting different pages 
  • Aggregate authority on a particular topic within your niche or area of expertise 
  • Improve the way that the Google algorithm ranks your site 
 

Why is internal linking important? 

Effective internal linking can help to boost your SEO performance in several ways.

When search engines crawl your site, they will look at links on your site to include in their index. The more links that exist between your pages, the more likely they are to add pages to the index, ensuring your content can be found on search engines. 

Google also views links as a way of discerning what related information you deem to be important when creating content. This can help lift your position in search rankings. 

Ultimately, you can look at internal linking as a way of informing Google of other relevant content throughout your site. 

What are the different types of internal links? 

It’s possible to create different types of internal links, depending on what you hope to achieve. These include: 

  • Relative links take you to different pages on your site. 
  • Root relative links are shortcuts that can lead to multiple parts of a site’s homepage.
  • Deep links direct the user to a page within the same domain. 
  • Content-based links take you to other pages on the site to offer more context on a particular topic.
  • Site-wide links include links in sidebars that appear on each page of your site. 
  • Image-based links exist in the alt text of an image. 

For most people, content-based links are the easiest and most useful. They allow you to expand on a particular topic by redirecting your page viewers to another part of your site. 

This lowers your bounce rate and keeps people on your site for longer, which is helpful when it comes to boosting your domain authority.

How to use internal links to your advantage  

The key thing to remember when it comes to internal links is that they should be helpful. There’s little point in linking to other pages just for the sake of it, as you don’t want to confuse people who visit your site. 

To get started with internal linking, it’s easy to look for opportunities to add naturally helpful links within the body of your content. 

For instance, an article about the origins of organic coffee could naturally link to your online shop where you sell the coffee that you have introduced in the article. 

Another great way to get started is to add links to the bottom of your blog that invite your site visitors to find out more information about the topic. 

Finally, don’t go crazy with the number of internal links that you include on your site. If your post is littered with links, it will be confusing and off putting to your users and may come across as spammy to the Google algorithm. 

If you’re hoping to create a successful internal link-building profile or would like any other tips on how to improve the SEO of your site, reach out and say hello – we’d be delighted to help you. 

You can also keep up to date with all of our latest SEO tips and tricks by checking out our blog.

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